Sustainability:
Environmental protection and sustainability will continue to be important trends in the plush toy industry. Manufacturers will pay more attention to the eco-friendliness of materials and sustainability of production processes.
Consumer preference for eco-friendly products will drive the industry’s transition to green production.

Popularization of Smart Toys:
The application of smart technology will continue to increase, and more plush toys will have interactive and educational features.
These smart toys will not only provide entertainment but also help children learn and develop skills.

Personalization and Customization Demand:
Consumer demand for personalized and customized products will continue to grow. Manufacturers will introduce more customization services to meet the unique needs of consumers.
Developments in customization platforms and technologies will make the production of personalized products more efficient and convenient.

Deepening of brand and IP cooperation:
Cooperation with well-known brands and IPs will be further deepened with more co-branded plush toys to attract specific consumer groups.
Such cooperation not only increases the added value of products, but also enhances the market competitiveness of brands.

Online and offline integration:
The integration of online sales and offline experience will become a trend. Manufacturers will expand sales through online channels while providing interactive and customized services through offline experience stores.
For example, some brands are opening experience stores in shopping centers where consumers can personally participate in the toy-making process.

Rising health and safety standards:
As consumer concerns about health and safety increase, plush toy manufacturers must comply with stricter safety standards and certification requirements.
Manufacturers will place greater emphasis on product safety and ensure compliance with international and regional safety standards.